How I got here.
The path here was unconventional.
I built my first website at 8. My first computer at 12. Spent high school and college building websites for local businesses on the side — but wanted to study medicine, so ended up at university doing biomedical sciences.
A few twists later, I dropped out, switched to computer science, graduated, then went on to do a master's in health data sciences at the University of Manchester. All while working in the pharma industry in marketing and strategy roles.
That mix of code and commercial is what eventually led me into contract roles at Vifor and Moderna, leading digital programmes for HCP-facing platforms. 60% agency cost reductions. 40% engagement increases. The kind of numbers that get attention because they don't usually come from the same person who's also writing the code.
Through all of it, the itch was always digital health. I did the BiteLabs fellowship in 2024, then joined the team. Now I run operations for a programme spanning three countries with a small team. Most of what makes that possible is automation — a lot of which I've built or specced myself.
VZN Consulting is the natural extension. The same operator's mindset, brought to other businesses that need it.
Led HCP-facing digital programmes during a period of significant operational scale-up.
Cut agency spend by 60% while increasing platform engagement by 40% across HCP touchpoints.
